HUTTON BOND SUPPORT
Hutton has spent over thirty years in the industry working with schools. And often, that has meant creating communications strategies for districts ahead of their bond vote. Here’s what we’ve found:
The most successful bond initiatives are a result of a comprehensive, collaborative strategic plan by district leaders and including all stakeholders. But regardless of how district leaders get to the point of deciding to move forward with a bond issue, it’s vital to understand the “why” behind the initiative.
WE KNOW HOW TO WIN A BOND VOTE
In our years partnering with Kansas school districts, we’ve noticed a trend. A successful bond campaign doesn’t happen by chance, but some districts proceed as though they do. While hope is a wonderful thing, it's not a successful strategy.
A combination of skill, effort and experience are required to pass a bond election. For years, districts have used various, generally accepted campaign strategies to inform the public, but we’ve discovered a more effective approach to educate your community.
This graphic has some effective steps that we encourage districts to take in order to engage their community.
"We had two previous bonds that didn't pass. Then Hutton came in and gave us tools to connect to the community in a way we were not able to connect. I believe without Hutton, we would not have gotten our bond passed. Hands down."
USD 488 Inman School Board Member
OUR STRATEGY IN DETAIL
We've written in length about our best bond strategies to help you reach your community. Read the blog post here.
Here we explain some common misconceptions as well as some best practices to creating a communications campaign that can put schools in the best position for passing a bond vote.